ACC Agency Pitch Review

Dear colleague,

This survey is to better understand the workload and (hidden) costs of pitching in the communication industry; both for commercial and public tenders. It is a condensed version of the 2024 Pitch Survey, which was an impressive eye-opener.

We will use the results of this survey to re-conduct an educational program on better pitches, including updated Pitch Guidelines.

This program is supported by the United Brands Association (UBA), the United Media Association (UMA) and PitchPoint; who all share the conviction that the sector should address the issue of pitch hygienics.

Only the questions, marked with an * are mandatory. All your responses will remain entirely confidential. Only collated averages and total findings for the industry will be disclosed in the final report, which will be sent to all participants.

Deadline for completion is February 7th, 2025.

Thanks for your participation, 
Johan Vandepoel

1. In the following section, we will distinguish between pitches

- for long-term partnerships (L)

- for ad hoc projects (A)

- for public tenders (T)

Of the pitches you've participated in, please indicate:
- The number of pitches you participated in
- The average number of hours you invested in a pitch
- Your average commercial non negotiated hourly rate, including your markup
- Your average amount of out of pocket costs per pitch
This will help us define the monetary impact of pitching in the creative sector.

On average, please estimate the resources you invested per partnership pitch:

2. How many pitches did you win in 2024 ?

3. Of all the pitches you won, what is your total estimated annual income from fee + margin (on media & production & catering, etc.). Please do not include media and external production budgets, only your margin.

5. When thinking of the pitches you've won,