01. ID
02. Partnership
03. Project
04. Public Tender
05. Value
06. Extra

ACC Agency Pitch Review

January 2025

Dear colleague,

This survey is to better understand the workload and (hidden) costs of pitching in the communication industry; both for commercial and public tenders. It is a condensed version of the 2024 Pitch Survey, which was an impressive eye-opener.

We will use the results of this survey to re-conduct an educational program on better pitches, including updated Pitch Guidelines.


This program is supported by the United Brands Association (UBA), the United Media Association (UMA) and PitchPoint; who all share the conviction that the sector should address the issue of pitch hygienics.


Only the questions, marked with an * are mandatory. All your responses will remain entirely confidential. Only collated averages and total findings for the industry will be disclosed in the final report, which will be sent to all participants.


Deadline for completion is February 7th, 2025.

Thanks for your participation, 
Johan Vandepoel

Please select

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01. ID
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04. Public Tender
05. Value
06. Extra
1. In the following section, we will distinguish between pitches
- for long-term partnerships (L)
- for ad hoc projects (A)
- for public tenders (T)


Of the pitches you've participated in, please indicate:
- The number of pitches you participated in
- The average number of hours you invested in a pitch
- Your average commercial non negotiated hourly rate, including your markup
- Your average amount of out of pocket costs per pitch
This will help us define the monetary impact of pitching in the creative sector.
a. For long-term partnerships (L)
On average, please estimate the resources you invested per partnership pitch:
€
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b. For ad hoc projects (A)
On average, please estimate the resources you invested per project pitch
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c. For public tenders (T)
On average, please estimate the resources you invested per public tender
€
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2. How many pitches did you win in 2024 ?

3. Of all the pitches you won, what is your total estimated annual income from fee + margin (on media & production & catering, etc.). Please do not include media and external production budgets, only your margin.

Global est. annual income in K€

Global est. annual income in K€

Global est. annual income in K€

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05. Value
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5. When thinking of the pitches you've won,
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