1. Other than having fewer commercials of course, what ONE THING can KLOS do to become a better station for your tastes?
2. Have you ever been to a Diddy Freak Off party?
3. Please check all the ways in which you listen to KLOS at least once per-week.
4. Which LA team has the best chance to win it all this season?
5. Do you have the KLOS app on your mobile phone?
6. Which local Radio Station is your FAVORITE for MUSIC?
7. Among the choices below, which guitarist would you want giving your kid guitar lessons?
8. Approximately how many friends or followers do you have on Facebook?
9. Approximately how many friends or followers do you have on Instagram?
10. Who wins a knife fight between Alexa and Siri?
11. Which of these activities on social media do you do a lot, usually several times per week? (Choose all that apply.)
12. About how often do you post or share a post on either Facebook or Instagram?
13. Thinking about the decades of music you hear on KLOS, which is your favorite?
14. Among the choices below, which is THE BEST comfort food?
We’re going to ask a few questions about “The Heidi & Frank Show” in the morning. If you don’t listen to the show, skip ahead to question 17.
15. When thinking about “The Heidi & Frank Show” in the morning, how personally satisfied are you with the overall entertainment experience they provide?
16. In thinking about reoccurring features you might hear on “The Heidi & Frank Show,” please rate each on a scale of “1” to “5,” where “1” means you really dislike it and “5” means you really like it. If you are unfamiliar with anything listed below, select “DK” for don’t know.
17. Are you a member of Heidi & Frank’s Premium VIP Subscription Club? (Choose all that apply.)
18. Who's smarter?
19. Let’s focus on the members of the KLOS on-air team. Please rate how much you enjoy hearing each on a 1 to 5 scale, where “1” means you don’t enjoy hearing them on the air and “5” means you love hearing them on the radio. If you are unfamiliar with this person, select “DK” for don’t know.
20. If you could bring back one rockstar from the dead, for one more live performance, who would it be?
21. Over the past 6 months or so, which statement best represents how you feel about KLOS?
22. If you said that KLOS is getting better lately, why? (If you said KLOS is getting worse lately, skip ahead to Q23.)
23. If you said that KLOS is getting worse lately, why? (If you said KLOS is getting better lately, skip ahead fo Q24)
24. Which are you hoping for more?
25. How much do you like hearing music by the following artists on the radio (not just on KLOS but on any station)? Use the following scale where “1” means you do NOT enjoy hearing them and “5 mean you love hearing them on the radio. If you are unfamiliar with an artist, select “DK” for don’t know.
26. Are there any artists not listed above that you enjoy hearing or would enjoy hearing on KLOS?
27. Following are some statements about KLOS and other LA area FM stations. Please tell us how much you agree or disagree with each.
These last few questions are for classification purposes, to make sure that we gather the opinions of ALL listeners.
28. To which gender identity do you most identify?
29. Please tell us your age range:
30. Have you ever encountered an alien from another planet?
What zip code do you live in?
31. If KLOS staff hosted some listeners at the radio station in Burbank on a weeknight - to ask more of your opinions and take a tour - would you be interested in attending if your schedule allowed?
Phone number
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