100 Character Minimum, 250 Character Limit. Please do not put N/A this section is required for your parade submission to be valid.
Messages may not include:
o Comparative language (e.g., “leader,” “largest,” “the only”)
o Qualitative language (favorable qualities, benefits and claims)
o Inducements (offers, incentives)
o Calls to action.
o Price/value language.
o Personal pronouns (e.g. ”you,” “we”)